FANFARE – APPS FOR VIDEO SHARING

“FANFARE IS A COMMUNITY-BASED TWO-SIDED PLATFORM FOR CREATING, CURATING AND CONVERTING CONSUMER-GENERATED VIDEOS INTO INSTANT SHOPPABLE VIDEOS FOR BRANDS, FANFARE IS PURPOSE-BUILT FROM GROUND UP TO ENABLE SOCIAL COMMERCE.”

Online shopping is the activity of purchasing goods and services through Internet media. Through shopping through the Internet a buyer can see first the goods and services he wants to spend through the web promoted by the seller.

This online shopping activity is a new form of communication that does not require face-to-face communication directly, but can be done separately from and to the world through notebook, computer, or mobile media connected with Internet access service.

Online shopping is one form of electronic commerce that is used for seller transaction activity to the seller or seller to the consumer.

This fragmented consumer-brand relationship and the lack of closed-loop interconnections between creators, brands and users have resulted in Social
A trading environment that can not realize its full potential.

Fanfare ecosystem aims to solve this problem. Using the ERC-20 Fanfare Token (FAN Token), we are building a Social Trade ecosystem where content creators, consumers and brands can connect intimately through value exchange through Token FAN.

FAN Tokens will be used by brands as a reward mechanism for creators by turning their user-made videos into purchased videos. This allows any user-generated video to have the potential to become a selling point for the brand, thus making the entire social platform a marketplace for the product.

Users will also be given an incentive for the time spent watching videos made by their friends or other consumers. Users can, in turn, use the FAN Token they have received as a gift to purchase products from the Fanfare eStore.

Consumers who purchase products from the Fanfare eStore can further benefit from attractive discounts or additional benefits.

Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.

The company is managed by series entrepreneurs, successful business owners and professionals – from media, law, marketing, finance and investment backgrounds with combined experience for decades – and also supported by investment companies.

We have built the most comprehensive, centralized Social Commerce platform – The Fanfare App.

Token FAN is built on three main pillars :

Sharing Efforts – based on trust, these shared ecosystems will serve to increase user growth, build stakeholder confidence and ensure sustainability.
Wealth Distribution – a win-win-win economy in which all stakeholders will benefit from sharing incentives and rewards
Unlocking New Value – through user-made video conversion into purchased video.

Fanfare unique featuresallows brands to turn all Videos Collected by Consumers into Easy to Hijack Videos easily. Users can also easily post and share videos on Fanfare as on any social media platform. An additional incentive is that brands can now accurately and cost-effectively add BUY Buttons to any of these consumer-generated videos in Fanfare, converting them into Instant Shoppable Videos.

Problem

Brands are not empowered to monetize or effectively exploit a large number of user-generated videos, while many creators are not adequately rewarded for their efforts. Fragmented brand-consumer relationships and the lack of closed-loop interconnections between creators, brands, and consumers result in a Social Trade environment that can not realize its full potential.

Solution

Fanfare aims to create an ecosystem where creators, brands, and consumers can connect closely. Brands will use Token FAN as a reward mechanism for creators by converting their user-generated videos into purchased videos that will act as a selling point for brands, thus making the entire social platform a marketplace for the product.

Why Everyone Loves FANFARE

Audiences / Users : Rewarded with FAN Tokens by watching videos, voting for winning videos in campaigns, and purchasing products from Fanfare eStore.

Content Creators / Consumer Influencers : Rewarded with FAN Tokens when brands verifies their videos or when brands converts their videos into shoppable

videos. Also rewarded when winning campaigns they took part in.

Brands : Increased revenue through more pointof-sales. An aggregated brand channel containing all user-generated videos. Increased awareness via campaigns or broadcasting announcement to fans.

Global Social Commerce Market

Rise of consumer influencers – according to marketing research, the most impactful influencers trend had moved from celebrities -> key opinion leaders (KOLs) -> micro-influencers, and now towards consumer influencers.

Growing Market – 2.56 billion global mobile social media users in 2017, and 1 million new active users added every single day. Percentake of these users who use social media to research and buy product have been increasing 2.5% year-on-year.

Video is the most effective marketing tool – 4 times as many people would watch a product video than read about it. 52% of marketing professional name video as the best type of content with the best ROI. 75% of marketers are planning on increasing their use of videos.

FANFARE User APP is Live

Join more than 150,000 other users and download our co-creating and video-sharing social commerce platform for fans and audiences to share and watch everything about their favorite brands.

Conclusion

Developers of the Fanfare decentralized platform will create competitive analogs from well known sites like Amazon and eBay. They have succeeded in attracting large investors into their rankings – the availability of sufficient amount of funds will allow the implementation of all projects connected to the design and platform functionality. However, FanFare’s main task is not the concept, but the competition it faces with already installed platforms, and this will require significant changes for brands and consumers to finally understand this idea.

Token Sale